Cody Sabatine
Art director & illustrator
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Sochi 2014 Oreo's Winter Olympic social campaign

During the 2014 winter games Oreo showed their Canadian pride by celebrating and cheering on our athletes through their social media channels in real-time.

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 Dufour-Lapointe sisters qualify for the finals in women's moguls.  Charles Hamelin takes gold in the men’s short track 1500 m speed skate.

Dufour-Lapointe sisters qualify for the finals in women's moguls.

Charles Hamelin takes gold in the men’s short track 1500 m speed skate.

 Gold for Alexandre Bilodeau and silver for Mikaël Kingsbury.  Junio Gilmore gives up his spot in the 1000-metre speed skate to teammate Denny Morrison believing Morrison had the better chance at securing a medal for Canada, this gesture ignited a ca

Gold for Alexandre Bilodeau and silver for Mikaël Kingsbury.

Junio Gilmore gives up his spot in the 1000-metre speed skate to teammate Denny Morrison believing Morrison had the better chance at securing a medal for Canada, this gesture ignited a campaign to award Gilmore the flag bearer for closing ceremonies. 

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 Canada’s women's curling team go undefeated.   The Canadian Men's curling team of Brad Jacobs, E.J. Harden and Ryan Harden are all cousins and have curled together since they were kids. 

Canada’s women's curling team go undefeated. 

The Canadian Men's curling team of Brad Jacobs, E.J. Harden and Ryan Harden are all cousins and have curled together since they were kids. 

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 The Canadian bobsled teams legendary team beards started to trend on twitter so we put facial hair on a cookie. 

The Canadian bobsled teams legendary team beards started to trend on twitter so we put facial hair on a cookie. 

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 And Canadian bobsled team captain: James McNaughton’s response.

And Canadian bobsled team captain: James McNaughton’s response.

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 In total we had over thirty posts for the 2014 Winter games, with over twenty being real-time.    “Oreo’s Canadian activation around the Olympics was best in class. The highest engagement rates we’ve seen on the platform”.    —  Kristine Stewart, fo

In total we had over thirty posts for the 2014 Winter games, with over twenty being real-time.

“Oreo’s Canadian activation around the Olympics was best in class. The highest engagement rates we’ve seen on the platform”.

Kristine Stewart, former president of Twitter Canada

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